Wan
Image & Video Reference. Content—your imagination, broader creative freedom—if you know, you know.
Duration
Aspect ratio
Resolution
Reference content (optional)
Provide references to control visual style
Ready when you are
Your generated media will appear here
Wan
Overview
What is Wan?
Wan is Alibaba's powerful video generation series, offering an exceptional balance of quality, features, and value. It's particularly popular among content creators who need reliable, high-quality output without premium pricing. The model excels at character-driven content and offers broad creative freedom for diverse artistic expressions.
Wan 3.0 is the flagship version with advanced capabilities. It supports multi-shot storytelling where AI automatically plans camera transitions for cinematic sequences. The unique Reference Video mode lets you upload an existing clip and extract its motion style, appearance, or voice to guide new generations—perfect for maintaining consistency across a series or matching a specific aesthetic.
Wan 2.7 remains a solid choice for straightforward projects. It offers reliable text-to-video and image-to-video generation at 720p-1080p resolution with up to 10 seconds duration.
Both versions include native audio generation and provide flexible content guidelines that support diverse artistic visions without unnecessary restrictions.
Capabilities
Multi-Shot Storytelling with Reference Video
Version 3.0 automatically plans multiple camera shots and transitions for cinematic sequences. Upload existing clips to extract motion patterns, visual style, or character appearance—perfect for series consistency or matching a specific aesthetic.
Native Audio & Character Consistency
Automatically generates synchronized dialogue, ambient sounds, and background music. Maintains stable character appearance across frames and shots—faces, clothing, and style remain consistent for coherent storytelling.
Excellent Value, No Limits
Premium-quality output at competitive costs. Flexible content guidelines let you explore diverse themes and styles without unnecessary restrictions. Create what others can't.
Demo
Character Animation
Output
Input
Character Animation
Upload a character image and bring it to life with natural, expressive motion. Wan excels at maintaining character identity while adding dynamic movement—the face, clothing, and style remain consistent throughout. Ideal for animating illustrations, virtual influencer content, or character-driven narratives. Your imagination, no limits.
Prompt
The character comes to life with natural movement. They shift their weight, look around curiously, then smile warmly at the camera. Soft ambient lighting, gentle movements, expressive facial animation.
Artistic Expression
Output
Input
Artistic Expression
Wan provides broad creative latitude for artistic and expressive content. Render emotionally evocative scenes with sophisticated lighting and atmosphere. Suitable for music videos, fashion content, and creative work that requires freedom to explore diverse themes. If you can imagine it, Wan can create it.
Prompt
A dancer moves gracefully through an abandoned warehouse, shafts of dusty golden light streaming through broken windows. Their flowing silk costume catches the light as they spin. Dramatic shadows, artistic composition, emotional contemporary dance. Ambient piano music.
Model Comparison
| Feature | Wan 3.0 | Wan 2.7 | Sora 2 Pro | Veo 3.1 |
|---|---|---|---|---|
| Max Duration | 15s | 10s | 15s | 60s |
| Max Resolution | 1080p | 1080p | 1080p | 1080p |
| Multi-Shot Mode | ✓ | Limited | ✗ | ✗ |
| Reference Video | ✓ | ✗ | ✗ | ✗ |
| Native Audio | ✓ | ✓ | ✓ | ✓ |
| Creative Freedom | Broad | Broad | Standard | Standard |
| Best For | Character content | Daily creation | Physics accuracy | Long-form |
Choose Your Plan
One platform, 17+ top AI models — video, image, audio creation
Pro Max
The sweet spot for active creators
- 600 ×5 watermark removals/day
- ~300 Video upscale*
- Private Video generation ~1,000 *
- Get all 6,000 credits upfront*~1,000 videos, ~2,000 images, ~500 music, ~3,000 sound effects
- 17+ top AI models
- Video • Image • Audio generation*
- AI video upscaling included*
- Priority support
- Faster response
* Video upscaling, Private video, and content generation use your credits. Actual usage varies by model and settings—estimates shown are maximum possible outputs.
Pro Ultra
Maximum power for professionals
- Unlimited watermark removals
- ~1100 Video upscale*
- Private Video generation ~3,666 *
- Get all 22,000 credits upfront*~3,666 videos, ~7,333 images, ~1,833 music, ~11,000 sound effects
- 17+ top AI models
- Video • Image • Audio generation*
- AI video upscaling included*
- Dedicated advisor
- Highest priority processing
- VIP fast-track queue
- Early access to new models
* Video upscaling, Private video, and content generation use your credits. Actual usage varies by model and settings—estimates shown are maximum possible outputs.
Pro
Get started with AI creation
- 200 ×5 watermark removals/day
- ~60 Video upscale*
- Private Video generation ~200 *
- Get all 1,200 credits upfront*~200 videos, ~400 images, ~100 music, ~600 sound effects
- Video • Image • Audio generation*
- Priority support
* Video upscaling, Private video, and content generation use your credits. Actual usage varies by model and settings—estimates shown are maximum possible outputs.
Need more credits?
One-time packs never expire and are consumed after your plan credits.
L Pack
$0.10/credit
Adds 300 extra credits instantly.
XL Pack
$0.07/credit
Adds 1,100 extra credits for bigger shoots.
XXL Pack
$0.05/credit
Adds 4,000 credits for production weeks.